Recently, Ford has been making waves in India with its patented models, including the much-anticipated Mustang Mach-e and the Ford Endeavour SUV. Excitement peaked when the Ford Endeavour was spotted in Chennai, loaded on a flatbed truck, hinting at a potential launch in the Indian market sooner than anticipated.
A Glimpse of the All-New Endeavour
The model captured in Chennai was identified as the Ford Everest, known as the Endeavour in India, specifically the entry-level Trend variant also available in select international markets like Thailand and Australia. This sighting aligns with Ford’s recent design patent filings for the same model in India, marking the impending arrival of an all-new generation of the Endeavour in the country.
Ford’s plans for the Indian market include both local assembly and importing fully-built units of the new Endeavour. While there are intentions to assemble the SUV at Ford’s Chennai plant, the brand might import units without homologation initially. This strategic move allows Ford to utilize time to prepare the Chennai facility for local assembly, leveraging its experience with the previous-gen Endeavour’s production, which shares some components with the upcoming model.
A Mid-Size SUV Powerhouse
The Ford Everest emerges as a formidable contender in the mid-size Sports Utility Vehicle (SUV) segment, boasting a robust construction and versatile drivetrain setup.
At the core of the Ford Everest lies its body-on-frame construction, a hallmark of durability and off-road prowess. This design choice ensures superior strength and stability, making it well-suited for rugged terrains and challenging environments.
Whether navigating through rough trails or cruising on highways, the Everest maintains stability and comfort, ensuring a seamless driving experience.
Performance
The Ford Everest showcases a versatile drivetrain setup designed to conquer diverse driving conditions. With options for both 4X2 and 4X4 configurations, drivers can tailor their driving experience to suit their preferences and requirements. Whether seeking enhanced traction off-road or optimal efficiency on city streets, the Everest delivers impressive performance across the board.
Ford Everest stands as a testament to engineering excellence, blending robust construction with advanced drivetrain capabilities. With its body-on-frame construction, live axle rear suspension, and versatile drivetrain options, the Everest sets a new standard for mid-size SUVs, offering a compelling blend of power, performance, and versatility. As Ford prepares to introduce the all-new Endeavour in the Indian market, enthusiasts eagerly anticipate the arrival of this formidable SUV powerhouse.
Pricing and Features
Despite potential initial imports, Ford aims to keep the pricing competitive, especially against rivals like the Toyota Fortuner, which currently commands top variants priced around Rs 60 lakh in some states. The Ford Everest, boasting multiple diesel engine options, advanced safety features, and impressive tech upgrades including large screens for infotainment and instrumentation, promises to offer a compelling package in the segment.
Ford’s resurgence in India hinges on the success of models like the Endeavour. The company plans to utilize its Chennai plant for local assembly, streamlining the transition to the new generation SUV. With the global variant powered by 2.0-liter and 3.0-liter diesel engines, along with 4X2 and 4X4 options, Ford aims to challenge the dominance of established players like the Toyota Fortuner upon launch.
As Ford gears up for its India comeback, anticipation mounts for the official launch of the all-new Endeavour. Enthusiasts eagerly await more details on Ford’s strategy and the Endeavour’s market debut in the coming months. With the Chennai plant poised for updates and preparations, the Indian SUV market braces for the entry of a formidable contender. Stay tuned for updates as Ford makes its move in the competitive Indian automotive landscape.
